<– this aspect makes it central to organizational analyses

[*]visual = a form of control
1- visual organizes reality by claiming status as the preeminent form of representation
2- conflation of the ‘seen = known’: “vision = ways of knowing = experiencing the world”
3- visual organizes the worldview of the seer

——> visual is at its most powerful when it is most invisible (for example scientific diagrams, mapping @apass)

( the idea that depiction / picturing / seeing are ubiquitous features of the process by which most human beings come to know the world as it really is for them

vision is the dominant tyrannical phenomenology of the contemporary world ==> all forms of knowledge can be presented visually